This is a bit off topic, but it's a good illustration of William James' notion of the
psychologist's fallacy and it addresses a pet peeve of mine.
Evolutionary psychology is becoming more and more popular and the media is one of its biggest fans.One thing that annoys me is how quickly and uncritically people latch on to these stories and use them to justify the status quo. One of the most popular stories is that men prefer women with small waists and big hips. This is measured using the Waist to Hip Ratio (WHR). The WHR is the circumference of your waist divided by the circumference of your hips. The links below will tell you that men are irresistibly drawn to women with WHRs of .70. This number is apparently imbued with evolutionary significance because prepubescent girls have WHRs close to 1 (their waists are the same size as their hips), while post-pubescent girls have WHR less than 1 (waists smaller than hips); and also because low WHRs are associated with a good hormonal balance. One thing that makes this idea attractive is that it conforms to our modern, western experience - many women who are considered to be extremely attractive have low WHRs and it's difficult to generate examples of women who are famous for their beauty, but who have high WHRs. This evolutionary angle legitimizes
our society's standard of attractiveness. We assume that everyone else basically shares our own preferences (the psychologist's fallacy), so, rather than this result simply telling us something about modern, western mens' judgments of attractiveness, there is the irrisitable pull to generalise this preference to ALL men.