I'm writing a grant proposal, and part of the process involves a 4000 character lay summary of the project; what I'm up to, what the objectives are and who the likely beneficiaries are. The goal is for this to be in language a non-expert can understand (Research Councils use these summaries when they promote funded grants to the wider public). I am, frankly, cursed with too much knowledge, and pitching these lay summaries is always a challenge. What I would like is for people, especially non-experts, to have a look at the text below and give me feedback - are there sections that aren't popping? Sentences that aren't clear? Entire sections that seem a bit mysterious?
Please feel free to leave comments pointing out things that aren't working (and things that are, too, actually: it's good for me to get a feeling for what I'm doing right here). If you felt like spreading this around via Twitter, G+, whatever your fancy, I'd appreciate all and any feedback on this!